A startup founded by Israeli environmental activist Ari Fruchter, recognized that the unique mineral rich salt composition of the Dead Sea equals or surpasses other super premium table salts, like Fleur De Sel and Pink Himalayan Sea Salt. Inspired by a small Palestinian salt-field on the edge of the Dead Sea which had been successfully harvesting culinary salt for several decades, a business idea was born and a subsequent Kickstarter campaign for Naked Sea Salt reached its goal in less than 48 hours.
Harvested using traditional, sustainable methods, Naked Sea Salt is all-natural, low-sodium, free of chemical processing, additives, or refinement, and blended with herbs and spices to create fifteen different flavors.
In coordination with the Arava Institute for Environmental Studies (AIES), a leading environmental organization committed to water preservation and rehabilitation in the region, Fruchter’s operations is not expected to have a significant impact on the Dead Sea's water levels or surrounding environment.
Naked Sea Salt encourages peaceful coexistence and economic cooperation, working with the very same Palestinian company that Fruchter first encountered in 2011. With its dedication to environmental and economic concerns, part of the company's mission is to serve as a model of sustainable, ethical practice for private manufacturing companies in the region and promote conservation so the Dead Sea can thrive and offer its rare gifts to future generations.
I was excited about these salts for many reasons and love the story behind them, but after I received a sampler set including these 15 flavors I became a huge fan from a culinary perspective. I have been using them on everything as a finishing salt and they add tremendous flavor. I thought I would choose my favorite and order and larger bottle, but I love them all and my kids enjoy choosing the right salt for each dish. I would order the sampler again.
For more information and to order your own salts visit their website, https://nakedsea.com/shop/. They ship to the U.S.
Disclosure: I received a complimentary starter kit of salts from the company with no obligation to write anything about them, all opinions are my own.