Celebrity Chef Claire Robinson to Host the
6th Annual Man-O-Manischewitz Cook-Off!
Share Your Favorite Recipes And “Share The Memories”
Enter for a Chance to Compete in NYC for $25,000 Grand Prize Package
Newark, NJ (November 2011)—This year, the nationally-esteemed Man-O-Manischewitz Cook-Off will be bigger-than-ever as the contestants compete by preparing their best family-friendly recipes. Five finalists will compete live in New York City, for the $25,000 Grand Prize, which includes a series of Maytag® appliances, cash and a beautiful crystal trophy. Contestants will compete in front of an esteemed panel of judges led by the Celebrity Chef and food TV star Claire Robinson as Head Judge! This panel will also include our very own Jamie Geller.
The contest deadline is January 15, 2012. Four finalists will be chosen by the judging panel and five other semi-finalists will be posted on www.manischewitz.com to select the fifth finalist. From February 13th through February 24th, consumers can vote online, and via Facebook and Twitter, to select the fifth finalist. For complete contest details, log onto www.manischewitz.com.
The competition encourages at-home chefs to experiment with kosher products while preparing delicious recipes that could be a new family favorite or one that has been shared from generation to generation. The competition is designed to showcase the benefits of using kosher products as part of the home cooking experience and to think about using kosher products in other types of cuisine, whether it is Japanese, Italian, Mexican, Greek or something else!
In addition to being the celebrity guest of honor, Claire Robinson will also serve as the event’s emcee and head judge. Robinson was trained at the French Culinary Institute and is one of TV’s most popular chefs, currently hosting her own cooking shows.
All five finalists will win an all-expense paid trip to NYC to compete live on March 28th at The JCC in Manhattan in front of a live panel consisting of food media and other culinary experts. The grand prize package includes a Maytag® appliance giveaway, cash and a beautiful crystal trophy! Recipes must include one of the new Manischewitz All-Natural broth flavors-Chicken, Reduced Sodium Chicken, Beef and Vegetable-and may contain other Manischewitz products as well.
For over 120 years, The Manischewitz Company has inspired great family recipes and ideas. Today, the Manischewitz product line continues to innovate with new and improved products that maintain the highest quality of ingredients. These products range from traditional comfort food items like soups, crackers and stuffings to products with a Mediterranean twist like the delicious Couscous and Falafel Mix to products that are better for the consumer with reduced sodium, no trans fat, sulfite free and All Natural attributes.
This year’s Cook-Off will support rock CAN roll, which is a non-profit, hunger relief organization that collaborates with rock concerts, schools, corporations, and individuals to collect healthy & nutritious non-perishable food for distribution to local emergency food agencies and into the hands of children, seniors and families who live with hunger and in poverty. rock CAN roll® is built on four basic principles: Healthy Nutritious Dignity & Respect. Bins made to look like Manischewitz broth cans will be set up in major cities during a portion of the contest period so that consumers can make non-perishable food donations in support of rock CAN roll. In support of this effort, Manischewitz will match all donations. www.rockCANroll.org
Additionally, the cook-off raises awareness regarding Jewish American Heritage Month (JAHM), a national month of recognition of the more than 350-year history of Jewish contributions to American culture. The Manischewitz Company is the founding sponsor of JAHM, and will work with the JAHM steering committee to drive awareness of events and programs. Updates on JAHM are available on www.jahm.us and will continue through the end of JAHM on May 31, 2012.
For complete contest details, log onto www.manischewitz.com.