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Making Horseradish – A Visit to Gold’s *Giveaway*


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The food world is finally catching on to what Steve Gold has been saying for years. Horseradish is a superfood. In addition to its incredible earthy and sweet flavor, horseradish is full of health benefits ranging from cancer prevention (horseradish has ten times more cancer-fighting compounds than broccoli!), to respiratory and headache relief. Horseradish has been used for medicinal purposes for years, yet the research on horseradish has become more established and well-known in recent years, while the Gold family has been touting the benefits of horseradish since 1932. Horseradish is creeping up in produce sections throughout the USA, as the demand for horseradish is increasing and will continue to increase in the coming years.


Steve Gold’s grandparents started the horseradish business during the depression as a way to make some money in hard times. Everything was done at home, including the paste/glue used to stick the labels onto the bottles. Gold’s has remained a family business, in fact, probably one of the only businesses that is now going into the fourth generation,  and is still producing the same recipe as the original. They are producing substantially more than their grandparents had in the 1930’s and have the advantage of 21st century machinery, yet their success lies in maintaining the high-quality standards and using farm-fresh, high-quality ingredients.

On a visit to the factory, I witnessed first-hand why Gold’s is so successful and what they do and why we use their products in our test kitchens. The factory is spotless; the entire tour has a fresh and clean feel. While waiting for Steve, I noticed an impressive amount of articles and awards hanging at the entrance of the factory. I was curious which one Steve valued the most and so I asked him what his greatest award and accomplishment was.  Steve responded, “Getting letters from customers that say they enjoyed our products.” This highlights why they are successful. At the end of the day, Steve’s utmost concern is the customer’s satisfaction.

The greatest challenge is figuring out the right balance when sending out the products. The horseradish is a perishable item and has no preservatives. This makes it a fresh and high-quality product. But the downside is that if left on the shelf for too long, it can go bad and that is Steve’s worst nightmare. In fact, Gold’s uses glass containers versus plastic to ensure a fresher, better-tasting product. This is what inspired Gold’s to branch out into shelf-stable condiments and sauces such as a variety of mustards, cocktail sauce, borscht and the most awesome barbecue sauce. All the recipes are tested and retested until perfected at the Gold’s factory. In fact, Gold’s is now in the process of developing a teriyaki sauce. The challenge lies in creating a teriyaki sauce with all kosher for Passover ingredients.

Steve took us (myself and Jamie, and Chana Blumes, the photographer) on a tour of the factory floor and it was a truly fascinating tour. Pallets of horseradish and beets line the warehouse.  Special machines clean the horseradish and beets and there are red floods of water on the warehouse floor. There is a special room in which the horseradish and beets are ground up. Anyone working in the ‘horseradish room’ is given a gas mask (the same one given to Israelis during wartime) for protection against the strong fumes of the horseradish. Chana courageously went into the room, sans gas mask, to shoot the horseradish and came out in tears.

As we were witnessing the beet horseradish being bottled, we noticed Melissa, Steve’s daughter standing on the line, placing jars in boxes. “One of the workers needed a break, so Melissa is taking his place,” explained Steve. Talk about work ethic! Steve told us how Melissa works from 5 a.m. until closing, and that everyone who works at Gold’s is ready to do whatever it takes to make it a success. This also got us talking about the workers and it was so inspiring to hear their attitude towards their workers. Workers are given health benefits, sick days and there is a general attitude of care and empathy for their employees.

On our tour, we met the mashgiach, the kashrut supervisor, who gushed about the cleanliness of the Gold’s factory. “The pipes are cleaned every night and the attention to detail makes my job really easy,” says the mashgiach. “We once had to throw out thousands of dollars worth of products due to kashrut concerns, and the Golds did it all with grace and complete honesty.” High-quality products, good work ethic and a respect for customers and workers are what make this company so unique.

Steve Gold’s top uses for horseradish:

  • Scrambled eggs
  • Tuna salad
  • A tablespoon in chicken soup
  • Salad dressings
  • Mashed potatoes

What would you use horseradish for? Let us know in the comments below to win $50 worth of Gold’s Products (way more than horseradish). Find more at HealthyHorseradish.com

 a Rafflecopter giveaway

As seen the Joy of Kosher with Jamie Geller Spring 2013 Issue with the following recipes:

  • Horseradish-crusted rib roast
  • Grate some over beef-cheek gnocchi
  • Mix into salad dressings for an extra kick

Order your copy and Subscribe Now.

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About Shifra Klein


Editor-in-Chief of Joy of Kosher with Jamie Geller Magazine. Shifra originally founded the Bitayavon magazine with her husband Shlomo and they live in Brooklyn with their 2 boys.




133 Responses to Making Horseradish – A Visit to Gold’s *Giveaway*

  1. the old tried and true gefilte fish. my family can’t eat it without the true horseradish

  2. avatar says: tamarw

    Gefilte fish, usually :)

  3. avatar says: Sara mark

    We usually use horseradish on fish, however my father uses horseradish on everything! He loves the taste and eats very spicy foods!

  4. avatar says: Patricia

    On some Roast Beef.

  5. avatar says: Francine

    I would use it to make Horseradish Whipped Cream
    icing Gefilte Fish Cupcakes

  6. avatar says: rachel

    Yay, love horseradish, use it as a key ingredient in my favorite salad dressing!

  7. We use horseradish every Shabbos on fish, mixed with mayo for dips, and as a kick to dressings

  8. avatar says: Sara mark

    My family uses horseradish on be filet fish and carp, however my father uses horseradish on just about everything. He eats it with his meat and chicken as well because he likes the taste and the spicyness!

  9. avatar says: Rivka H.

    We use ours on shabbos salmon YUM!!

  10. avatar says: yadinoe

    The old standard, gefilte fish

  11. In a sweet and sour sauce made for dipping egg rolls in.

  12. avatar says: Amanda

    Hebrew National Hot Dogs of course! Yummmmmm!!!!! :P

  13. We use it every Shabbos for cocktail sauce.

  14. avatar says: Laura

    each individual seder plate had a mound of horseradish freshly grated, and each table had a dish of gold’s white and gold’s red

  15. avatar says: JennyRose

    Horseradish is a staple at our house! We like to put it in hummus.

  16. avatar says: Elise

    Gefilte fish but also meat, especially corned beef.

  17. avatar says: Laura

    each individual seder plate (that would be 19 of them) had a mound of freshly grated horseradish on it and each table had a bowl of both Gold’s red and Gold’s white horseradish

  18. says: Florence

    I always make my Fried Fish with a side of Golds White Hot Horseradish and Ketchup mixed together, (Seafood Sauce) home made.

  19. I had a jar of horseradish for Pesach and love it. This was the one with only vinegar in it.

  20. I put in on roast beef. I put it in sour cream to make a tasty dip.

  21. I love horseradish on baked potatoes, on prime rib, in deviled eggs

  22. I love using horseradish for lamb dishes, fish, and sometimes instead of pickled ginger for cucumber sushi rolls.

  23. I would put it on gefilte fish, I put more horseradish than fish.

  24. I put it with fish and on a roast beef sandwich

  25. avatar says: Lucy Fox

    i would use it on a good piece of prime rib. Makes it really yummy

  26. avatar says: davy beam

    I would first and foremost use horseradish to such ear on my Granny Smith apple wedges for me and my niece. I would add it to potatoes, lasagna, ravioli and would even try to incorporate it into my home-made gluten free pastas. Horseradish is and excellent addition alone to top a salmon filet, a beef fillet, or to mix in to my wonderful ginger teriyaki sauce that I marinate shark, swordfish or Ahi tuna steaks before grilling them. Adding horseradish to A1sauce and Panko bread crumbs mis that is use to coat compleatly chicken or turkey breast, even occasionally a steak, is a delicious start to a meal. I use horseradish paste instead of wasabi for my sushi nights too! Now, if I could only incorporate it into desserts…chocolate cake, here I come!

  27. avatar says: Jen

    Fish or salad

  28. avatar says: Cheryl

    Gefilte Fish, of course!

  29. avatar says: shani

    i love the duck sauce!

  30. My daughter has made a delicious chicken recipe with beet horseradish.

  31. avatar says: Nechama D

    My daughter has made a delicious chicken recipe with horseradish.

  32. A spoonful of horseradish added to mustard, ketchup, or mayo and used as a sandwich spread adds zest to any sandwich.

  33. avatar says: Kirby

    Mix it with a little mayo and lemon juice and it’s a great dip or spread for roast beef. The best!

  34. avatar says: Aviva

    On cornbeef! Yum!

  35. avatar says: Bonnie

    great on gefilte fish or a roast

  36. avatar says: bonnie

    great on gefilte fish or a roat

  37. avatar says: Blss52

    gret on gefilte fish or a roast

  38. I like to make a relish of horseradish and cranberry to serve with poultry.

  39. mixed with peanut butter, mayonaise and honey on boneless breast of chicken May not seem good when you look at the ingredients, but yummy!!

  40. avatar says: kristen m

    I would use it in horseradish sauce to have with an appetizer.

  41. I love horseradish mashed potatoes. I add it to mayo to kick up the taste for baked salmon.

  42. avatar says: Joyce

    I love horseradish with sharp cheeses, tomato and lettuce on toast.

  43. avatar says: Ilona

    It goes with everything!!!!

  44. Gefilte fish or sushi, if wasabi is not around.

  45. I would put horseradish sauce on my roast beef sandwich.

  46. i would put on my burger

  47. avatar says: Sarah B

    on pizza! gives it that necessary zing

  48. avatar says: Fran

    I just used it to make a sauce for my cod for dinner tomorrow.

  49. Ill use them on everything- eggs, rice, lamb, yumm

  50. I love horseradish!
    It goes on all of my sandwiches.
    Thank you.

  51. avatar says: Yaakov

    I like horseradish on gefelte fish and in some meat recipes–adds a nice bite to sauces for roasts.

  52. avatar says: cezovski

    We use it on roast beef and potato salad

  53. I use horseradish on just about everything from fish , and chicken it is great on roast beef it makes it tangy and adds a lot of flavor. Did you know that horseradish is so healthy as well it heals stomach virus’s. I had a very bad stomach ache and took a teaspoon of Golds horseradish and felt so much better.

  54. I use horseradish on roast beef sandwiches.

  55. we put it on beef an weck

  56. avatar says: deana c

    I use horseradish on my roast beef sandwiches.

  57. says: Gail

    Mixed w/cream cheese to make a spread, use it on tortillas to make wraps with a kick

  58. avatar says: debbie

    I like to add it to ketchup or mustard and put it on hamburgers.

  59. avatar says: nechama

    I use it on gefilte fish

  60. I mix it with mayonnaise to make a good dipping sauce for asparagus.

  61. avatar says: Rust

    Love it on french dip roast beef sandwiches

  62. Making some darn tasty Bloody Marys

  63. avatar says: blima

    Added to anything gives it a lovely boost and a a slight kick.

  64. avatar says: sam

    corned beef sauce

  65. avatar says: Roberta

    I have a yummy recipe for a summer jello dessert where horseradish is one of the ingredients.

  66. I would make lemon horseradish red potatoes!

  67. avatar says: fbogus

    Cocktail sauce. It’s great with any fried fish or just as a cracker dip.

  68. I’d put it in my Bloody Mary!

  69. I mix horseradish with techina for a fabulous dip! It goes great with all fish and vegetables.

  70. avatar says: kosherIma

    Horseradish is absolutely amazing on believe it or not….roast! Mix it with equal parts bbq sauce and pour over your favorite cut of meat! No one will ever guess what is on it…it will just taste amazing! when i lived in Israel and bbq sauce was too expensive to use too much of it on roast, i mixed the horseradish with ketchup and mustard and put it over the roast. Delish!!

  71. I’d top off a burger with it.

  72. Sounds like great products and amazing people. Would love to win this so I can try them.

  73. avatar says: Stacie

    Obviously with fish, but I actually like to drizzle it on my asparagus!

  74. avatar says: Dana CJ

    I mix some white horseradish with mayonnaise and ode it as a dip for veggies, chips and french fries!

  75. avatar says: pauline

    I made horseradish and pistachio encrusted salmon for pesach. The recipe was in the magazine. I love mixing it with a little mayo for a meat horseradish sauce. Gifelte fish of course. On a spoon alone works for me or on matzah plain yum!

  76. My husband likes horseradish in the recipe for Hot German Potato salad from his Mom!

  77. avatar says: Donna

    we use this stuff it’s great

  78. Mixed with a little bit of fresh lemon juice, a bit of worcestershire sauce and ketchup to make a wonderful cocktail sauce!

  79. avatar says: MaxS.

    I use it on gefilte fish. My family uses it on anything they want to!

  80. That’s so cool. I’d love to win a trip to Golds!

  81. I would use it on steak salad

  82. I love this inside look in to the Gold’s plant! I would put horseradish in my sandwich! Yum!

  83. I have to say that even though I always make my own fresh horseradish, I also keep a bottle of Gold’s around in the fridge. Always handy. I mix it with mustard and use mostly on top of salmon and chicken. I sometimes mix a little in to Vinaigrette dressing

  84. I have to say, that even though I make my own fresh horseradish, I always have a bottle of Golds in the fridge. I mostly use horseradish mixed with mustard for salmon and chicken, also vinaigrette dressing.

  85. avatar says: Allison

    I would probably pair it with gefilte fish

  86. avatar says: Suzanne B

    I like horseradish with pot roast and mixed in garlic mashed potatoes.

  87. Love it on roast beef!

  88. Great mixed in to deviled eggs or on pineapple sausage

  89. roast beef sandwiches

  90. avatar says: Robin

    I love to have it on roast beef

  91. My husband loves it on sandwiches.

  92. I’m sushi or hot dogs!

  93. avatar says: Miri

    Sushi or asparagus!

  94. avatar says: ky2here

    We always serve horseradish with London Broil

    ky2here at msn dot com

  95. avatar says: Elaine C

    I have horseradish with beef and use it in dressings and sauces

  96. I love to put horseradish in my deviled eggs for a spicy kick!

  97. avatar says: Helen

    I’d use my horseradish on a ham sandwich.

  98. horseradish and mayo on anything..can’t go wrong

  99. avatar says: Jodi

    My husband loves it and I get blamed for eating it all gone! He goes to Afghanistan, it’s ready to expire, I toss and get a new one, which is still in the cupboard…and I get yelled at for eating it all gone!
    Prime Rib….he loves it on Prime Rib, and I have started to use it more in dishes to spice things up!

  100. avatar says: Denise S

    I’d try it on a burger.

  101. Love it on a roast beef sandwich!

  102. We use it on fish and in beans

  103. I love it on prime rib

  104. avatar says: Pat B

    My dad always put it on top of a bowl of navy beans, so that’s how I use it.

  105. I mix it with sour cream and use it with prime rib

  106. My mom taught me how to make a delicious horseradish, mayo and chive sauce. I would make this with it.

  107. I would love to use it on my hotdogs

  108. avatar says: Autumn C.

    Potato salad! Mmmm.

  109. Mix it with Mayo.. and some beet juice… and you can use it on everything… from Crackers to Pretzels, Gefilte fish, veggies…you name it.. Ga Schmack!!

  110. I love horseradish, the tour must have been really cool!

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